“Next year, I will finally get a proper website.”
“Next year, I will start selling online.”
“Next year, I will take my brand seriously.”
Sound familiar? As 2025 ends, our ambitions soar. But come January, the daily grind returns, and those big dreams often fade away, buried under old habits. This year, let’s break the cycle. The key is not just setting a goal, but designing the first step.
Why Ugandan Entrepreneurs’ Ambitions Fade (And How to Fix It):
- The Goal is Too Vague: “Be more online” is not a plan.
- The Fix: Use the “First Step” Formula: “To be more online, my first step in January 2026 is to register my business domain name (.ug or .co.ug).”
- Trying to Do It All at Once: You can’t rebuild your entire digital presence in January while running a business.
- The Fix: Quarterly Focus. Commit to ONE digital project per quarter. Q1 2026: Professional WhatsApp Business Setup. Q2: Google My Business optimization. Q3: Basic Website. Q4: Learn to run one ad campaign.
- Underestimating the “How”: You know you need to be on Google, but you don’t know how to verify a listing.
- The Fix: Identify the Barrier & Seek the Solution. Your ambition is “Get found on Google.” The barrier is “I don’t know how.” The solution is: “I will watch two YouTube tutorials on ‘Google Business Profile for Uganda’ or I will hire an agency to do it for me.”
Your 2026 Ambition Blueprint:
Let’s make it real. Fill in the blanks:
- My 2026 Digital Ambition is: _________________________ (e.g., “Double my online enquiries.”)
- The First Physical Step is: _________________________ (e.g., “Install a WhatsApp click-to-chat button on my Facebook page.”)
- I will complete this by: _________________________ (e.g., “January 15th, 2026.”)
- The resource I need is: _________________________ (e.g., “A 30-minute guide, or a developer for 1 hour.”)
The BlackVendor Mindset:
Ambition is the fuel, but a system is the engine. Your digital growth doesn’t have to be a lonely, confusing struggle. It can be a series of clear, managed projects.
Stop saying “next year” and start planning “first step.”
