The last rains of the year are falling, Kampala is buzzing with end-of-year functions, and the air is filled with a sense of closure—and new beginnings. For a Ugandan business owner, this isn’t just a change in the calendar; it’s a powerful opportunity to pause, look back at 2025, and strategically plan for 2026.
Did your Facebook page bring the sales you hoped for? Did customers find you on Google? Did your website feel invisible?
Before you get swept into the new year’s ambitions, take an afternoon to conduct this 5-Step Digital Checkup. It’s your roadmap from reflection to action.
Step 1: Review Your Digital Footprint (The “Where am I?”)
- Google Yourself: Open an incognito window and search for your business name and your main service (e.g., “BlackVendor digital marketing Kampala”). What comes up? Your website? Your Google Business Profile? An old listing?
- Check Your Social Insights: Go to your Facebook/Instagram insights. What was your top post of 2025? What time did your Ugandan audience engage most? Which product or service got the most interest?
Step 2: Analyse What Worked & What Didn’t (The “What happened?”)
Be brutally honest. Did running that promotion on WhatsApp yield more sales than your Facebook ad? Did customers complain about slow website loading on MTN data? Celebrate one digital win and identify one major hurdle from this year.
Step 3: Set ONE Clear Digital Goal for Q1 2026 (The “Where do I want to go?”)
Ambitions are great, but focus is power. Don’t say “get more online sales.” Be specific. Your 2026 Q1 goal could be:
- “Get my Google Business Profile verified and gain 10 new reviews.”
- “Launch a simple website that accepts Mobile Money payments.”
- “Run my first targeted Facebook Ad campaign to reach entrepreneurs in Kampala and Mbarara.”
Step 4: Know Your Audience Even Better (The “Who am I serving?”)
Your customers’ ambitions are changing too. What will they need in 2026? More convenience? Better payment options? Engage them! Run a simple poll on your Facebook story: “What would make shopping with us easier in 2026? A) Faster delivery B) MoMo payments C) More product videos.”
Step 5: Partner for Growth (The “Who will help me get there?”)
You’re the expert in your business. Partner with experts in the digital space to execute your 2026 vision efficiently.
Your Year-End Assignment:
Grab a notebook, a cup of tea, and block out two hours this week. Work through these steps. The clarity you’ll gain is the greatest gift you can give your business before 2026 begins.
Feeling ambitious for 2026 but unsure how to translate it into a digital plan? At BlackVendor, we help Ugandan businesses bridge the gap between ambition and online results.
